Why Refreshing Your Website Matters More Than You Think

We worked with Tasha Sojka Photography to design a custom website that matched her style, voice, and client experience. Alicia, our co-founder, has been a photography for 12+ years. She understands both the photography industry and the wedding industry better than anyone else we know.

A few years later, we partnered again for a full refresh and it made a bigger impact than the original launch. We created some reminders below on why we think her refresh did so well.

1. Your Website Should Evolve With Your Business

Tasha’s services, portfolio, and ideal clients had all grown since her first site. The refresh brought her website up to speed, helping her speak directly to the clients she wants now. Not the ones she used to serve.

2. Trends (and Tech) Change Even the best websites age. Fonts, layouts, and mobile experiences change fast. Google is constantly updating and changing how websites show up.

3. A Refresh Can Be A New Momentum The update brought fresh eyes and new energy. Traffic went up. Inquiries came in. Clients took notice. Just refreshing the design and content helped Tasha stay top-of-mind in a saturated market.

If it’s been more than two years since your website launched, it might be time for a website or branding refresh. Contact