How Branding Elevated Philly Wine’s Image and Attracted More Students

Philly Wine is a brand dedicated to detail and intention. The wine school focuses on being exceptional, credited and accessible for future sommeliers. They wanted classic corporate branding with extra details and a fun philly twist. So, how did elevating Philly Wine's branding upgrade their image and attract more students? We think there are so many reasons why, besides that we designed it, but here are our top three.

1. Consistent visual identity helped Philly Wine maintain their professionalism and built trustworthy connection by being easily recognizable against their competitors. That is also what we like to say is the DEFINITION of branding.
   

2. Clear messaging and tone by doing a brand strategy positioned the school as approachable and expert-led, appealing to both beginners and enthusiasts. Philly Wine is the school of choice in Philadelphia and has been internationally recognized. This happens by knowing exactly what you are signing up for, what you will be learning and an experienced staff.

   
   

3. Modern, cohesive design elements made marketing materials more engaging, increasing visibility and interest for their potential customers. Scheduling and creating things like social media posts are made easier with good branding, new logos, fonts and colors.

We've loved watching Philly Wine School grow and expand into the Fitler Club. If you are looking for classes and certifications that are tailored for wine lovers, enthusiasts and trade professionals, you are in the right place.