How One Piece of Content Can Be Repurposed Across Multiple Platforms
If you’ve created content before, you know how much time and effort goes into the process. Something we love to do at Mango is to reuse content - old and new! Today we are going to talk about how you can break down and repurpose your content on multiple platforms to get the most use of your efforts and maximize reach and engagement. To keep things easy, today we are going to break down how a single blog post from your website can be transformed into multiple formats tailored to different social platforms.
Here is one of Mango’s past blogs:
Examples below can be used for multiple social platforms, from regular posts, images, videos, stories, tweets etc.
Image Posts: Take the first sentence from each bullet point and create an image with the text overlayed. This will grab the audience's attention and then use the rest of the bullet point as the caption/explanation. Example:
Image: “Are your brand story and core values still resonating with your audience?”
Caption: Aligning your narrative with your current goals and audience preferences projects authenticity and relevance into your brand. Take a look at if your values are effectively communicated in your messaging and marketing, socials etc.
Videos: Take eye-catching B-roll or any video that reflects your brand and text overlay each bullet throughout and this will create an educational video for your audience to engage with. Remember these can be quick videos, 10-15sec.
Title: 5 Ways to Refresh Your Branding”
Video: lists all five points by flashing each bullet on screen “1. Revisit Your Brand Story and Values, 2. Refresh Visual Elements: Logo, Colors, and Design, 3. Revamp Your Website and Collateral, 4. Engage in Authentic Storytelling, 5. Update Your Communication Strategy”
You can also use the blog information to create a new video (not just text overlay) - face on screen and use each point as talking points! You blog is your script!
Stories: Take each bullet point and create a full story-telling moment. These will be posted back to back, be educational and don’t forget to engage by asking a question at the end. Use still images or b-roll behind the text.
Title/Story #1: Revamp Your Website!
Story #2: Your website is an important touchpoint for potential customers.
Story #3: Ensure your website design is user-friendly, mobile-responsive, and showcases your refreshed brand story, values, and visual identity.
Story #4: Fun Fact: 48% of people said web design was the number one way they determine the credibility of a business
Story #5: What questions do you have about websites?! Let’s chat!
Tweets/Threads: Take any key points from the blog post into bite-sized snippets suitable for Twitter/Threads. You can use engaging visuals, such as images or infographics, to complement your tweets as well.This can spark conversation and encourage audience interaction.
Examples:
“Audiences in 2024 want to see real, raw stories to connect to.”
“Storytelling is the leading factor of many successful businesses.”
“By refreshing your brand, you can differentiate yourself from competitors, increase brand recognition and improve customer perception.”
“Are your brand story and core values still resonating with your audience? Aligning your narrative with your current goals and audience preferences projects authenticity and relevance into your brand.”
We just created 30+ pieces of content from 1 blog post. It may take some time to break things down but everything is already in front of you waiting to be repurposed. Amplify your messaging and reach a bigger audience.
HOT TIP: Remember, other forms of content and be reused as well, not just blogs:
Take videos that have done well and make them graphics
Make threads/tweets into graphics
Make posts into videos
ETC. ETC. ETC!!! Options are endless!