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Biggest Trends For Small Businesses and Creators in 2023




Live Streaming will be bigger than ever


Live streaming is when a video is broadcasted on the internet in real time. There is no previous recording or storage of the video anywhere. This trend allows creators and small businesses to connect with their audience in a truly authentic way. The audience gets to see what’s happening in the moment and is able to interact in a totally different way. Many platforms have the ability for you to also earn revenue through tips, donations, live shopping etc. while live streaming.


Live streaming is also effective for social media marketing. It captures the user's attention for a longer period of time. Live streaming will continue to play a big role in the new year.



Long form video content is here to stay

Long form video had a huge take off in the early 2000’s with the initial launch of Youtube. This is basically a type of video that typically lasts 10 minutes or longer and has a distinct beginning, middle and end. With the huge burst of short-form video (videos that are under 60 seconds) on platforms like Tik Tok and Instagram, everyone has been fleeing to these concepts and it seems like long form video has been on the backburner for the past few years but it’s not going anywhere.


2023 is going to be the time to get on YouTube if you’re not already. YouTube is the most popular video sharing platform in the world since its launch in 2004. It has over 1.8 billion active users to this day. Long form content lets you leave a lasting impression. Users are able to receive lots of information in one video. This will bring them value and remind them that you are a reliable and trustworthy source.


With YouTube expanding its revenue share program to their “Shorts” feature in 2023, the platform will continue to grow. YouTube will be the platform that hosts both short and long form videos.


Diversifying revenue streams

The saying goes “you should never put all of your eggs in one basket.” This is also true as a creator and business owner. To have a sustainable business model, you need to expand your offerings to your communities across multiple platforms.


For example, as a creator, living off brand deals won’t cut it. Develop a business within your niche and offer more value to your community. That could be in the form of merchandise, e-books, coaching etc.


For small businesses, you may be a product based business where your main income is from the product. While this is what sustains you, you still need to think outside the box and step into the creator world. As mentioned earlier, YouTube is a platform every creator and business should be on. Once you reach certain thresholds (views/subscribers) on YouTube, you’re able to earn revenue on each video you post. This is a great secondary income that comes in monthly while connecting to your community.


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