You Need Multiple Logo Variations and Here's Why.

You Need Multiple Logo Variations

When creating a logo, there are many things to consider beyond just text and color. Logos are meant to be a visual ambassador for your brand that is easily recognizable, relatively unchanging, and suited for any and all professional business use. For this reason, having multiple logo variations is really important to keep things consistent. After reading, you’ll know which logo variations you should have and why.

What types of logo variations are there? 

At Mango Marketing Co., we typically offer the following logo variations:

• Primary Logo

• Secondary Logo

• Brand Mark

• Brand Icon

These are all spin-offs of your primary logo, used in different ways to most effectively communicate your business.

Why do I need multiple variations?

1. It makes your marketing adaptable

• As you market in different places, there will be a need for different versions of your logo. While a horizontal logo might look great in your website header, it’s going to be hard to fit in your social media profile photo. Additionally, a stacked secondary logo might fit better on branded items like a tumbler or clothing with your brand on it. Having different versions of your logo keeps you recognizable and professional in a variety of settings. 

2. It gives you room to grow your brand

• Even if you don’t feel like you have an immediate need for each version of your logo right now, having what you need ready to go allows you to say yes when opportunities arise for future growth. What if you land an interview on a podcast and they ask for a brand icon to use in advertising, but you don’t have one? When you’ve got a library of logo variations to choose from, there’s no scrambling or worry.  

Want to work with us for logos and branding?

If you’re ready to take the visual identity of your business to the next level, Mango Marketing Co. is here for you. We offer a few different branding options to meet you where you’re at in business and help you get prepared to grow, too! Inquire here for more information.