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What is included in Full Branding and How to Use Your Branding Design Files?

You just got your Branding Design files, now what!?

What is included in full branding:

Primary Logo

A logo that you use the most. We recommend this logo on your website header and your main marketing materials.

Secondary Logo

A alternative version of your primary logo. We recommend this logo on your website footer and your social media marketing materials.

Brand Mark

This is a very simplified version of your primary logo. It is a circle and can be utilized on online profiles, website favicon or smaller marketing materials.


Fonts used to create your logo variations and will be a part of your visual brand identity and website.

Color Palette

Color palettes are typically 4-6 colors that are used to represent your brand.

Branding Mood Board

This is also what we send over to approve design. The mood board is for you to continuously reference for brand consistency.

Brand Icons and/or Brand Patterns

A more detailed design symbol or visual image that helps immediately recognize a certain brand. Brand Patterns are so exciting to create and help with brand recognition. Brand icons and patterns are great for products, apparel and social media graphics. 

Social Media Graphics A variety of graphics using the above Colors, Fonts and Logos to help create a cohesive social media presence.

Branding Identity Presentation Branding Identity Presentation help keep accountability and ensure everyone in the business sticks to consistent branding. Branding Identity Presentation will include your Brand Strategy, Mission, Values, Target Audience and Visual Branding Components.

Brand Strategy Brand Strategy is the research and long term plan to achieve a series of goals that result in the identity and preference of your brand by your audience. This will all be finalized and given in the Branding Identity Presentation. We recommend referencing the Branding Identity Presentation when making marketing and sales decisions. If you want to learn about how to use your branding files keep scrolling past our branding example.

Here's some quick tip ways to use your new logos, colors, typography (fonts), icons, patterns, brandmarks, etc.

  • Website Header or Footer

  • Website Design

  • Social Media Profile Photos

  • Social Media Graphics

  • Social Media Reel Covers

  • Social Media Stories

  • Additional Social Media Needs

  • Online Listings/Directory Profile Photos

  • Business Cards

  • Thank You Cards

  • Notebooks, Pens, Pencils

  • Email Newsletters

  • Brochure Designs

  • Invoices, Receipts

  • CRM

  • Tote Bags, Hats, T-Shirts, Hoodies

  • Mugs, Cups, Stickers

  • Product Packaging

  • Envelopes

  • USB Drives

  • Calendars

  • Business Signage

  • Digital Marketing Materials

  • Printable Marketing Materials

  • Mailing, Shipping, Return Address Labels

  • Press Releases and PR Publications

  • Watermark

  • Computer or Phone Wallpaper


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