What's included in Branding and how to use your Branding Design Files?

Jan 30, 2024

2 min read

Updated: 8 hours ago

You just got your Branding Design files, now what!?

What is included in Branding Design:

Primary Logo

A logo that you use the most. We recommend this logo on your website header and your main marketing materials.

Secondary Logo

An alternative version of your primary logo. We recommend this logo on your website footer and your social media marketing materials.

Brand Icon

This is a very simplified version of your primary logo. Typically, it is a circle and can be utilized on online profiles or smaller marketing materials.

Brand Favicon

A small circle that is your business initial or an icon. This shows up in browser tabs

Typography

Fonts used to create your logo variations and will be a part of your visual brand identity and website.

Color Palette

Color palettes are typically 4-6 colors that are used to represent your brand.

Branding Mood Board

This is also what we send over to approve the design. The mood board is for you to continuously reference for brand consistency.

Brand Pattern

A more detailed design symbol or visual image that helps immediately recognize a certain brand. Brand Patterns are so exciting to create and help with brand recognition. Brand icons and patterns are great for products, website backgrounds, stickers, merch/apparel, and social media graphics.

Social Media Graphics A variety of graphics using your brand colors, fonts, and logos to help create a cohesive social media presence.

Branding Identity Presentation Branding Identity Presentation helps ensures everyone in the business sticks to consistent branding. Branding Identity Presentation will include your brand strategy, brand mission, brand vision, brand purpose, brand values, brand personality, brand voice, target audience, competitive analysis, and visual direction for how to use your branding design.

Brand Strategy Brand Strategy is the research and long-term plan to achieve a series of goals that result in the identity and preference of your brand by your audience. This will all be finalized and given in the Branding Identity Presentation. We recommend referencing the Branding Identity Presentation when making marketing and sales decisions. If you want to learn about how to use your branding files, keep scrolling past our branding example.