You just got your Branding Design files, now what!?
What is included in full branding:
Primary Logo
A logo that you use the most. We recommend this logo on your website header and your main marketing materials.
Secondary Logo
A alternative version of your primary logo. We recommend this logo on your website footer and your social media marketing materials.
Brand Mark
This is a very simplified version of your primary logo. It is a circle and can be utilized on online profiles, website favicon or smaller marketing materials.
Typography
Fonts used to create your logo variations and will be a part of your visual brand identity and website.
Color Palette
Color palettes are typically 4-6 colors that are used to represent your brand.
Branding Mood Board
This is also what we send over to approve design. The mood board is for you to continuously reference for brand consistency.
Brand Icons and/or Brand Patterns
A more detailed design symbol or visual image that helps immediately recognize a certain brand. Brand Patterns are so exciting to create and help with brand recognition. Brand icons and patterns are great for products, apparel and social media graphics.
Social Media Graphics
A variety of graphics using the above Colors, Fonts and Logos to help create a cohesive social media presence.
Branding Identity Presentation
Branding Identity Presentation help keep accountability and ensure everyone in the business sticks to consistent branding. Branding Identity Presentation will include your Brand Strategy, Mission, Values, Target Audience and Visual Branding Components.
Brand Strategy
Brand Strategy is the research and long term plan to achieve a series of goals that result in the identity and preference of your brand by your audience. This will all be finalized and given in the Branding Identity Presentation. We recommend referencing the Branding Identity Presentation when making marketing and sales decisions.
If you want to learn about how to use your branding files keep scrolling past our branding example.
Here's some quick tip ways to use your new logos, colors, typography (fonts), icons, patterns, brandmarks, etc.
Website Header or Footer
Website Design
Social Media Profile Photos
Social Media Graphics
Social Media Reel Covers
Social Media Stories
Additional Social Media Needs
Online Listings/Directory Profile Photos
Business Cards
Thank You Cards
Notebooks, Pens, Pencils
Email Newsletters
Brochure Designs
Invoices, Receipts
CRM
Tote Bags, Hats, T-Shirts, Hoodies
Mugs, Cups, Stickers
Product Packaging
Envelopes
USB Drives
Calendars
Business Signage
Digital Marketing Materials
Printable Marketing Materials
Mailing, Shipping, Return Address Labels
Press Releases and PR Publications
Watermark
Computer or Phone Wallpaper