A font is a style of text— but when it comes to branding, it’s a visual representation of your brand's personality. Fonts are carefully selected to convey tone, emotion, and purpose. The right font can make your content more readable, set the mood, and help your brand stand out.
Why Fonts Are Crucial to Branding
In branding, consistency is key, and fonts play a major role in maintaining that consistency across all materials. When you use a particular font or set of fonts consistently, it helps to create a cohesive and professional look for your business, whether on your website, in marketing materials, or on social media. A well-chosen font supports your brand's message and builds trust with your audience by ensuring that your communications are visually appealing and easy to read. Reminder: Accessibility is important and that fonts can be easy to understand across different channels.
The Importance of Purchasing Licensed Fonts
There are many free and low cost font options. Some free fonts come with limitations or may not be legally allowed for commercial use. Purchasing a font license ensures that you have the right to use it across all your branding materials—without the risk of copyright infringement. For example: Canva, Wix, SquareSpace, VistaPrint and Adobe Express will all have a variation of different fonts.
How to Use Fonts Consistently Across Platforms
Once you've purchased licensed fonts, it’s important to incorporate them into your branding toolkit. Many platforms, such as Canva, allow you to upload your fonts directly into your brand board for easy access. Simply upload your font files (usually .OTF or .TTF) to Canva and set them as part of your brand's font set, so you can quickly apply them to any design.
If you're working with a website, most website builders (like Wix) allow you to upload custom fonts in their settings. This allows you to have fonts appear across all pages. Consistency is key to visual branding!
Another very important reminder: Organizing and storing your fonts in a centralized place means that everyone working on your brand (Mango Marketing Co, an employee, a designer or yourself) can easily access them.
Comentarios