Live, Breathe, Eat Your Brand...Even at Events!

Branding extends beyond mere aesthetics; it is a strategic. Branding is a multi-sensory approach that shapes customer perception and focuses on deep brand affinity. (We call this the Five Senses of Branding)

We want to shout out our client that is "live, breathe, eat" her way around her brand. The Wax Babe!

The Wax Babe is Greater Philadelphia's best Waxing Studio. With our help, The Wax babe has carefully curated brand environment. Full branding is color, fonts, logos, strategy and much more. We infused it into her website, focusing on the strategy, copy and keywords to create strong SEO. Her brand photography created a story about who "The Wax Babe" customer is and then she sold the experience through events, visual marketing materials and the wax studio vibe.

How did our client, The Wax Babe, do this?

1. VISUAL: The Wax Babe is ever-present—studio walls adorned with high-quality branding photography, designed business cards, and tote bags that serve as walking advertisements. Even the smallest details, such as signage and decor, align with its aesthetic, reinforcing the brand’s visual consistency. (Yes, we did help her create those must-have tote bags, too)

2. ENGAGEMENT: Branded merchandise has clients become brand ambassadors. The Wax Babe’s custom tote bags are promotional items for her and cute swag for clients. Clients can wear and use these items in their day to day life. Yay for constant (in-direct) advertising

3. CONNECTION: We focus on the five senses of branding often (especially when chatting about events). The Wax Babe capitalizes on the sense "taste" by incorporating branded treats, featuring her color palette, logo, and signature design icons. These edible brand treats help create a lasting impression, making the brand both figuratively and literally unforgettable. Plus, what a perfect social media moment. A+ for the aesthetic.

4. RECOGNITION: Brand identity is not solely visual—it is also verbal. This is why we focus so much on strategy when working with clients. The Wax Babe shows off consistency across all touchpoints (of the five senses) from first impression, to social media captions, to written marketing materials.

5. ASSOCIATION: Scent is one of the most powerful memory triggers. The Wax Babe utilizes signature scents within its studio, establishing a subconscious brand connection. The products she uses for her clients have their own brand recognition but also signature scents that connect you back.

Branding should not be confined to a physical location—it should travel. When the owner, Brit, of The Wax Babe participates in pop-ups, networking events, or collaborations, its branding remains consistent and strong.

Here is your quick reminder: A brand is not just a logo or color scheme. It is a full experience!