Throwing an event can be overwhelming. A main goal of any event is to sell as many tickets as possible. Here’s a few tips to help you sell out an event.
Start early! A successful event is a well planned event. This means you need to start as early as possible to set up event landing pages, prep email blasts and social media posts, collect sponsors, define logistics of the event day etc. It’s never too early to start prepping.This will give you ample time to execute marketing campaigns that support the event. It provides a solid window for people to grab their tickets is crucial as well. This will allow them to mark their calendars and plan out their schedules in advance. A lot goes into hosting an event so it will take longer than you think.
Work with the venue. If you are able to team up with the venue, take the opportunity. The venue itself most often has a marketing team. Collaborating with the venue will open up an entire network to generate interest and boost ticket sales to those that frequent the venue already.
Poke your email list. As a running business, you already have an email list of potential and current customers. This is a perfect place for you to start promoting your event, but you should be careful not to overdo it because you risk causing fatigue or annoyance and pushing people to unsubscribe from your list if you pester them too much.
Partner with influencers and micro-influencers. Wherever your event is, a great way to expand your reach is to partner with local influencers that relate to your brand or the event. Influencers have a community of their own so if you’re able to collaborate you have a greater chance of more ticket sales with the influencer recommending it or theme being in attendance. Micro-influencers are just as valuable because they may be most cost effective on your end but their following is typically highly engaged. Remember to track ticket sales via custom codes to analyze data after the event.
Utilize Google’s “events in Search” feature. Using search engine optimization (SEO) in search tools lets you attract more attendees. SEO is an important digital strategy that helps ensure your website shows up when people do an internet search even for events. By partnering with a handful of ticketing providers and event listing sites such as Eventbrite, Google provides event recommendations for anyone searching for things to do, such as “events near me” or “free concert.” This feature is a huge advantage.
Want even more? Check out our How To Sell Out An Event E-Course HERE.