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The Most Effective Social Media Tools For Small Businesses

We’re here to help ease the stresses of social media.

Social media marketing is a necessity to building a business these days. It’s definitely at the forefront when it comes to attracting customers, building awareness, loyalty and more. As your business starts to grow, you may realize that you don’t have as much time to keep up with certain trends, create, post, analyze etc. on multiple platforms. Today we’re going to talk about 5 effective tools you can use to help streamline your social media strategy.

I’m sure you’re wondering how people find you, your product, service, website in general. Google trends is a great wait to explore what people are searching. It is a free online search tool that lets you see how often people are searching specific phrases, keywords and topics. You can also see certain searches over a period of time, how they change by geographical location. This will give you ideas on trending topics and insights on what your customer is searching for which will give you keywords and ideas in your marketing and SEO efforts.

Once you figure out what your customers are searching for, you can now ideate how you want to structure your social media strategy and content. Canva is a user-friendly graphic design platform that allows you to create anything from social media posts, presentations, graphics, documents etc. It provides you with templates, images, fonts, frames and an easy to use drag and drop feature to have your designs come to fruition. Canva has a free option and a very affordable Pro account option as well. Canva is one of our personal favorite tools to use and we could rave about it all day.

While Canva is an all encompassing design studio with images, videos and elements provided. It’s always great to have other design resources that you can use in conjunction. Unsplash is a website that provides beautiful free images and photos that you can download and use in your projects. It has over 3 million high quality images submitted by a community of photographers that give their work for free in support of creatives everywhere. The website is easy to use and the categories are endless!

We’ve talked about Planoly before and we won’t stop. Planoly was the first visual planner for Instagram. They’re now making social media easier for you by allowing you to plan, schedule and measure performance on Instagram, Pinterest, TikTok, Twitter and YouTube. Planoly can help you streamline your social media workflow across multiple platforms in one place by letting you visually plan and manage when posts go live, create captivating captions and guide you to the best times to post are with the ever changing algorithms. Want to get started? Check out our post on “How to Setup Planoly” here. (link)

Although tools like Planoly will give you performance metrics on your social posts, there are ways to dig deeper into analytics. If you are at the stage of your business where you want to really invest in your social media plan and find out how competitors are successful, this may be for you. Rival IQ is a tool that will deliver analytics and competitive insights to help you make informed decisions and understand your competitors. They use a process of measuring the performance of one company's products, services, or processes against other similar businesses that are considered to be the best in the industry. This will give you a competitive edge and allow you to have context necessary to understand the impact and performance of your social media.

Now you have some social media tools, you can truly start working smarter and not harder! See you next time!


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