3 Types of ROI to Expect From Events

3 Types of ROI to Expect From Events

If there’s one thing to know about Mango Marketing Co., it’s that we love a good event! We love to flex our branding and planning skills, and our passion for being intentional about community building really gets to come out and play. If you’ve been to a Mango event, you know the vibes! Because we love events so much, we want to talk about why they might be a smart investment with good ROI for your business. Here are some thoughts.

Visibility 

Events increase your visibility. Whether it’s because you’re running ads and targeting new audiences to sell tickets, or simply your organic marketing efforts, talking about bringing people together usually inspires people to share about it. Attendees like to invite friends and tell their customers what they’re up to, which in turn exposes you to new potential customers that you might have otherwise never crossed paths with. 

Brand Awareness

After being exposed to your brand, things like your branding, your storytelling, and your customer experience draw people in to desire a deeper understanding of your brand. If they come to the event, they get to know more about who you are and what you do. Events offer potential clients a chance to “peek behind the curtain,” so to speak, because vibes don’t lie when you spend time with people. Things like the way you communicate with your team, how smoothly the event runs, or how you handle it if something goes wrong, all communicate your true brand values and what their experience working with you might be like. Knock this out of the park and you’ve got new customers ahead!

Growth

As a result of the first two, events lead to growth. Maybe it will be a slow and steady stream of growth, maybe it will be a landslide of sales and inquiries. This largely depends on the nature of the event and your business, and the existing awareness about who you are and what you offer. One thing is for sure: events accelerate the “know, like, trust” factor that is so necessary when inspiring people to choose your business to spend with. 

Our goal in writing this post is that you’ll begin to consider how events may benefit your business more than you realized. Or perhaps, if you’re someone who already hosts events, this can give you some food for thought on how to elevate them. If you’re passionate about events too and need reassurance that they’ll pay off, they will! Stay consistent, try new things, and get creative about who and how you’re inviting. As always, Mango is here to help. Please reach out for questions on how we can provide support during your next event.