3 Steps to a Great Newsletter 

3 Steps to a Great Newsletter 

So you’re ready to start a newsletter! Or, perhaps, you’re looking to spruce up your newsletter that’s not giving the vibe you want it to. Have no fear, Mango is here with our favorite tips for a newsletter that your subscribers look forward to. Let’s get right to it!

Consistency

Having a consistent publication for your newsletter is so important, even while you’re working out other kinks. Pick a schedule that you can stick to! If you know a weekly newsletter is too big of an ask for you and/or your team, do a monthly newsletter. Even a quarterly newsletter that is comprehensive and CONSISTENT can work! People are creatures of habit, and giving them something they can regularly rely on and look forward to increases the chances that your efforts don’t get lost in their inbox. 

Branding

If your business is branded, your newsletter should be too! (and if it’s not, let us help you with branding.) Bringing your branding into your newsletter offers a visually engaging element that grabs readers' attention and gives them something else that they can look forward to when opening that email. Branding can be further infused into your newsletter through your copy and messaging as well.

Little to no sales

Think of your newsletter as a community space. Since you’re a business, sure, what you sell might come up from time to time, but newsletters are never a place where you lead with sales. Newsletters are about connecting, brand awareness, education, and building your customer community. Luckily, with a consistent, strong newsletter, sales become easier as they tend to create a warm market of interested customers looking for the right offer. 

The biggest takeaway? Pick a process and stick with it. Choose your timing, visuals, and tone, and allow the rest to evolve as it needs to over time. The point is connection, not perfection. Your customers will appreciate the opportunity to stay in the loop!