Let’s quickly start with the basics: A brand is the identity of a company that communicates a vision and sets them apart from competitors. The main goal of branding is to leave an impressionable mark on a particular target market that leads the consumer to choose your company over another.
1. Brandy Strategy
Brand strategy is the part of the plan that defines how the company will build favorability in the industry. The objective, as stated above is to be memorable for the consumers to choose your company over a competitor. Everything starts with an idea. As you develop that idea (your business) you are going to uncover and determine your purpose, which is one of the main elements of brand strategy. Other important elements that will shape your business are consistency, competitive awareness, flexibility, loyalty, emotion and employee involvement.
2. Compelling Logo
Logos represent the brand with just visuals. It communicates your values, aesthetic, vibe etc. Dive deeper in our blog post: The Power of Logos(LINK) for more details. While developing your logo, keep in mind that you want to make sure it is adaptable. You need to have the ability to evolve the logo as the business grows. For example, the Apple logo has changed 6 times over the past 40 years and they often keep a similar foundation. Make sure you have a strong foundation so when you rebrand, your customer will still recognize your company.
3. Library of Assets
Once you’ve figured out a logo, colors, fonts etc. It’s time to build a library of designs that tell your story. These designs will visually portray your brand identity to your audience. Having this library will ensure your consistency in your storytelling while continuing the conversation to your customers and potential customers. Examples of assets in your library are logos, colors, backgrounds, patterns. It can also include packaging designs, newsletter templates, branded photography, infographics etc. You can use these assets across multiple platforms. This library will take your digital content to the next level while saving you time.
4. Compelling Website
Having a website is the bare minimum these days. Everyone and every company needs one. Once you’ve determined your brand identity and applied it to your ever growing library of assets you can now take those assets and create a beautiful website that is the forefront of your business. Your website is where new potential customers will learn about you and where existing customers come back for more. Make sure to keep your website optimized and consistent. The website should be user friendly and lead the customer to what they’re looking for.