4 Tips to Help You Build Your Email List

Instagram down again? No problem, you can just email your subscribers about the promotion you were planning to post on social media. Oh, you don’t have an email list yet? See why you need one? Today, we’ll walk you through four easy ways to start collecting emails so that you always have a way to reach customers and followers without fighting the algorithm. 

Use your website

If you’ve ever taken a browse through our website, you’ve probably noticed our pop-ups! These are a very easy way to invite your clients and potential clients to share their email and stay in the loop. We also generally recommend having a standard space in your footer where people can subscribe as well. 

Implement a lead magnet

Lead magnets are a valuable tool for list building since you’re not just asking for emails, but also offering something helpful in return. This is often a free downloadable resource of some sort that goes right to your customer’s inbox as soon as they enroll. Here, it’s important to offer the value you advertise, as lead magnets are common enough that people can tell if it’s just a data grab. Share something that can help and positively impact them or their business!

Take advantage of IRL interactions

Attending an event as a presenter or vendor?  Have an email sign-up sheet available and invite people to stay connected! You can work in a lead magnet here and offer to send an event-specific resource out to those in attendance if it makes sense for the occasion. 

Integrate it into the sales process

Building an email list doesn’t have to be awkward. Taking steps to build it into the checkout process makes building your list easier, as it’s a natural time to collect customer information.  Most people are happy to opt in if they’re making a purchase. 

Did you know that we offer support to current and past Mango clients looking to build their email list? We recommend having a website and branding in place for best results, and we can’t wait to work with you! Contact us today to learn more about this service.