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Three Marketing Books To Read

Don't you worry, we will start Mango Book Club back up again.

If you’re a business or or entrepreneur, one of your main priorities is to understand how to market your business. Marketing is the actions a business takes to attract a customer base. In order for your business to survive, you need a customer base. Here are few must read books that are very effective and focus on a different aspect of marketing.

  1. Everybody Writes (content marketing)

  2. Contagious, Why Things Catch On (marketing strategy)

  3. Jab, Jab, Right Hook (digital marketing)

Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content (Grab Yours Here)

By: Ann Haldey

Everybody Writes will give you valuable information on how to create good content. From crafting engaging posts and emails to using correct grammar. Hadley presents simple rules to gain a better understanding of how to use the right words to keep your customers engaged and coming back.

Haldley is a digital marketing pioneer, Chief Content Officer and was listed as Forbes most influential women in social media.

Hadley will take you back to basics in writing compelling copy and content that connects with an audience in an age where emojis are basically a language. Content is everywhere and it stems from good writing. It is important to be mindful of what you say and how you say it. Hadley is a creative mind that relies on data. You will capture the customers point of view with empathy.

Contagious, Why Things Catch On (Grab Yours Here)

By: Jonah Berger

Contagious breaks down why certain ads, products, songs, restaurants, Youtube videos, political movements catch on, while others are ignored. Berger outlines 6 principles that make this true - Social Currency, Trigger, Emotion, Public, Practical Value, and Story.

Berger has a PHD in Market and studied the impact of social influence on ideas and products for over 15 years and breaks down his personal experience. Contagious is packed with case studies, real-world examples and details of research to why the 6 steps are true to creating contagious content. This book will appeal to anyone trying to sell a product or pitch and idea. It will challenge you to think differently about viral marketing and social media.

Jab, Jab, Right Hook (Grab Yours Here)

By: Gary Vaynerchuk

Jab, Jab, Right Hook talks about how to connect with customers and beat the competition. The book uses boxing as a metaphor for doing business in the social media age. Fighters do not go into the ring and try to immediately go for the knockout punch. Instead, their coach and entire team set up a plan to execute certain jabs and moves to set up their opponent before releasing the hook. The same concept is applied in digital marketing. You potential customer should hear about your brand first, build the relationship by providing valuable micro-content to keep them interested with no string attached before any type of direct sale.

Vaynerchuk is a New York Times Best-selling Author, CEO, social media expert and early invest in Venmo, Twitter, Uber and more. His media company works with Fortune 500 companies like Brooklyn Nets, GE, Pepsico etc.

In Jab, Jab, Right Hook - Vaynerchuk shares his experiences and hard-won advice on how consistently providing value will pay off in the end.